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American style capitalism promises that after years of hard work, people in their 60’s or 70’s can buy a condo in a retirement community and spend the rest of their life relaxing by a pool enjoying activities like shuffleboard, golf, and bingo. Retirement is supposed to liberate us from constant labor, commuting, fatigue and most important, responsibility. Also, retirement offers opportunities to do what I always wanted to do, or becoming my true self, or being the person I was meant to be. We can perform the life of complete leisure or continue to work. In any event, we continue to identify with and buy into commodified images of living, never transcending the marketplace in our retirement resort “reinvention.”

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